Strategic Design

I develop new products and strategic narratives that teams can share, act on, and build into the business.

Stakeholder mapping

Clarifying roles and relationships within a project, then reflecting that back to stakeholders to build alignment and commitment.

Client
Future Cities Catapult

User insight impact

Transforming research into visual insights that clearly communicate core findings and drive business understanding.

Client
Many - Redburn and GDS shown

Product Frameworks

Visual frameworks make the whole possibility space visible, helping teams evaluate options, align decisions, and focus investment where it creates the greatest value.

Client
Many - FT and Google shown

Data Schema Summaries

Designing a high-level visual model that shows how our new data will carry meaning, relevance, and semantic resonance.

Client
Many - UEFA and FT shown

Product Illustration

Drawing, montages, or any visual imagery that conveys an insight or concept around a project — to engage and create impact across the wider organisation.

Client
UK DSTL, Rwanda NGO

User typology grids

Visualising all user groups across a dozen comparative factors creates a focal point for development discussions and an early steer for personalisation strategies.

Client
BBC, Finance projects

Corporate Cybernetics

Using research to expose the true pathways of information and decision-making within organisations — beyond formal org charts.

Client
Ford Smart Mobility

McCloud’s ‘triboards’

Inspired by Scott McCloud’s ‘Comics Triangle’, triangular moodboards — anchored in Art, Meaning, and Reality — help teams resolve subjective visual debates quickly and collaboratively.

Smart Cities Video moodboard discussion guide